My Home Didn’t Sell! Now What?

Campaign Goals

The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:

Audience

The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.

Positioning

The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses from the very beginning.

Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

Example: Rare sub-$850K remodeled South Miami home in top school district.

Calls to Action

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign: 

Metrics

We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:

Marketing

Our full-service marketing may include the following creative to use in our marketing campaign for your home:

< Professional Photography < Full Property Tour Video < Highlight-Feature Social Posts < Marketing Narratives Written for Landing Pages, MLS & Syndication < Featured Property Landing Page < Facebook Creative (Copy, Design & Video) < Instagram Creative (Copy, Design & Video) < YouTube Creative (Copy & Video) < Mobile-friendly Creative

Now What?

When we take on a new listing, we always walk through it with the homeowner and point out any steps that should be taken to boost its sales potential. In some cases, we will recommend that you utilize staging techniques that are shown to help homes sell faster and for more money. We can help you determine the appropriate budget and effort required to get your home sold.

If you suspect ineffective marketing, consider turning to a skilled professional with a proven approach.

Reason #4: Price Is Too High

It’s possible your home’s original asking price was set using sales data from before a market shift. But regardless of the economic climate, pricing a home is always tricky because so many factors can impact how much buyers are willing to pay.

Many homeowners are reluctant to drop their listing price. But the reality is, buyers may not seriously consider your property if they think your home is overpriced. If your home sat on the market for months without an offer, then chances are good that your asking price needs to be reevaluated.

Now What?

If you aren’t in a rush to sell, adjustments to timing or marketing may bring in a new pool of potential buyers. And repairs, upgrades, and staging can increase the perceived value of your home, which may be enough to bring a buyer to the table at your original list price.

However, if you need to sell quickly, or you’ve already exhausted those options, a price reduction may be necessary to get your home the attention it needs. We can help you determine a realistic asking price given today’s market conditions.

If you suspect ineffective marketing, consider turning to a skilled professional with a proven approach.

Reason #5: You Hired the Wrong Agent (Or No Agent At All)

If you suspect that your previous real estate agent didn’t do enough—or used the wrong approach—to sell your home, you’re not alone. Many sellers whose listings languish until they expire or are withdrawn feel this way.

Or, perhaps you chose not to hire a listing agent at all and have been trying to sell your home yourself. That can be an equally frustrating experience—and research shows it can actually cost you time and money in the long run.

Now What?

If either of those scenarios sounds familiar, we should talk. By now, you owe yourself more than the status quo when it comes to your real estate representation. Our multi-step Property Marketing Plan can help you sell your home for the most money possible, and in the process reconnect you with the excitement you originally felt upon first listing. It’s time for a new agent, new marketing, new buyers, and most of all… new possibilities.

If you suspect ineffective marketing, consider turning to a skilled professional with a proven approach.

Ready to Make a Move?

Sharon Colon

Sharon Colon embraces a commitment to enhancing service quality constantly. At the heart of this dedication is Sharon herself, who is devoted to offering her clients an exceptional standard of real estate services, both throughout the transaction process and beyond. She focuses on residential home sales in Miami, FL, and surrounding market areas, bringing a unique blend of expertise and local knowledge.

(786) 376-2398

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